Or so we’re told.
In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional, but precisely because it was not: guns proliferated in The us because all over most of the nation’s history, they were perceived as an unexceptional commodity, no different than buttons or typewriters.
Focusing on the history of the Winchester Repeating Arms Company, one of the iconic arms manufacturers in The us, Haag challenges many basic assumptions of how and when The us became a gun culture. Under the leadership of Oliver Winchester and his heirs, the company used aggressive, once in a while ingenious sales and marketing techniques to create new markets for their product. Guns have never sold themselves”; reasonably, through advertising and innovative distribution campaigns, the gun industry did. Through the meticulous examination of gun industry archives, Haag challenges the myth of a primal bond between Americans and their firearms.
Over the course of its 150 year history, the Winchester Repeating Arms Company sold over 8 million guns. But Oliver Winchestera shirtmaker in his previous careerhad no apparent qualms about a life spent arming The us. His daughter-in-law Sarah Winchester was a different story. Legend holds that Sarah was haunted by what she considered a vast blood fortune, and became convinced that the ghosts of rifle sufferers were haunting her. She channeled much of her inheritance, and her conflicted sense of right and wrong, into a monstrous estate now known as the Winchester Mystery House, where she sought refuge from this ever-expanding army of phantoms.
In this provocative and deeply-researched work of narrative history, Haag fundamentally revises the history of arms in The us, and in so doing explodes the clichés that have created and sustained our lethal gun culture.
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